Horse with Sweet Potatoes and Beetroot for Dogs (190g)

Horse with Sweet Potatoes and Beetroot for Dogs (190g)

€4,00 EUR
€4,00 EUR
Horse with Sweet Potatoes and Beetroot for Dogs (190g)

Horse with Sweet Potatoes and Beetroot for Dogs (190g)

€4,00 EUR
€4,00 EUR

Zoe went through a pork phase. Then she didn't. Horse is now in regular rotation.

Horse is a clean protein, lean, easy on the stomach, and genuinely novel. Most dogs have never encountered it, which makes it a strong option for dogs with sensitivities to more common proteins. Formulated by a vet nutritionist. You're not guessing at nutritional balance.

Horse muscle meat with sweet potato and beetroot, balanced with functional oils. Everything meets human food-grade standards. Gently steam-cooked, it actually looks and smells like homemade food. No grain, no meat derivatives, no unnecessary additives.

The Tetrapak tears open along the perforation, reseals, and pours cleanly. No sharp edges. Easy to take on the go. Plus 80% lower carbon footprint than tins and no BPA lining.

Nutritionally complete. Can be fed as a sole diet or rotated with other proteins for variety. Zoe rotates.

Product Details:

  • Complete nutrition for adult dogs
  • Monoprotein · Grain-free · Low in fat · Sensitive stomach
  • Food-grade ingredients
  • Gently steam cooked, kills germs and retains nutrients
  • 190g Tetrapak (BPA-free, 80% lower CO₂ than cans)
  • No artificial colours, flavours, or preservatives
  • Made in Bavaria, Germany
Monoprotein
MONO
PROTEIN
Novel protein
Novel protein
Complete food
COMPLETE
FOOD
Human-quality
HUMAN-
QUALITY

Styled With
Horse with Sweet Potatoes and Beetroot for Dogs (190g)
  • Horse with Sweet Potatoes and Beetroot for Dogs (190g)
  • Horse with Sweet Potatoes and Beetroot for Dogs (190g)
  • Horse with Sweet Potatoes and Beetroot for Dogs (190g)
Ingredients

48% horse (muscle meat), water (21%), sweet potatoes (12%), beetroot (10%), apple (4%), sunflower oil, linseed oil, psyllium husk, minerals. All food-grade.



Nutritional additives per kg:Vitamin A 8100 IU, Vitamin B1 2.5 mg, Vitamin B2 1.6 mg, Vitamin B5 (Pantothenic acid) 4.0 mg, Vitamin B7 (Biotin) 64.0 mcg, Vitamin B12 17.5 mcg, Vitamin D3 300 IU, Vitamin E 18.9 mg, Iron (Ferrous sulfate monohydrate) 27.5 mg, Copper (Copper sulfate pentahydrate) 3.0 mg, Zinc (Zinc sulfate monohydrate) 17.0 mg, Manganese (Manganese oxide) 2.4 mg Iodine (calcium iodate) 0.64 mg, Selenium (sodium selenite) 0.05 mg, Choline (choline chloride) 380 mg, Silica 150 mg
What the ingredient list doesn't tell you

Meat percentage doesn't tell you much on its own. A fattier cut has proportionally less protein, so you need more of it to meet a dog's requirements. Fred's recipes use leaner muscle cuts, so protein needs are fully covered at a lower percentage.

Most wet foods use offal to hit their nutrient targets. Fred sticks to muscle meat throughout (heart is a working muscle, not offal), with whole food ingredients alongside it: zucchini, carrots, psyllium husk, developed from the start by Dr. Susan Kröger, a specialist vet in animal nutrition and dietetics.

Instead of relying on organ meat for micronutrients, Kröger analyses each recipe and adds a tailored mineral and vitamin premix to cover exactly what's missing. Muscle meat is also easier to digest than by-products like lung or stomach lining, which is one reason Fred & Felia gets consistent feedback on tolerability, including from dogs with sensitive digestion.
Nutritional Analysis

Protein 10.4% · Fat 2.9% · Fibre 0.4% · Ash 1.1% · Calcium 0.17% · Phosphorus 0.12% · Moisture 80.4%

91 kcal/100g
Feeding Guide

Daily amount per kg of body weight:

  • Dogs under 15kg: 50–85g
  • Dogs over 15kg: 40–75g

These are guidelines. Actual needs vary by age, breed, activity level, and metabolism. Adjust portions if your dog is gaining or losing weight. Factor in treats, as they count toward daily intake. Always provide fresh water.
Storage

Store at room temperature in cool, dry place away from sunlight. After opening, refrigerate and use within 2 days. Serve at room temperature.
Fred & Felia founder in a white lab coat and hairnet working with food in their own manufacturing facility, with text about German production.

Why We Love This Brand

Real food. Developed by a vet nutritionist, not a marketing brief.

Fred & Felia is founded and run by a woman. German company in Bamberg, Bavaria with their own production facility. Everything done in-house, small batches. Recipes developed from the start by Dr. Susan Kröger, a vet nutritionist with a PhD in dog nutrition from the Free University of Berlin. Not a consultant brought in to sign off. A co-creator.

Food-grade ingredients throughout. Meat from Europe, produce from regional German suppliers, the ones that supply restaurants. Gently processed in small batches. Artisanal production, not anonymous mass manufacturing. No artificial colors, no added sugar. The facility is open to visitors. Not many food brands can say that.

The packaging is worth mentioning too. Tetrapaks for the wet food and soup: tears open, folds flat when empty, no lid to lose, 80% lower CO2 than cans. Spout pouches for the creams: squeeze directly into a mouth, onto a lickmat, or into a bowl. No fuss.

Zoe was on a daily supplement for acid reflux. She doesn't need it anymore. We think it's the food. Kiki took time to come around to the chunky wet food, she was used to pâté. But the creams stopped her in her tracks. Both of them lose their minds for those.
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